Cards Platform
Design - 2015

Broadway is a design language for Yahoo Content Cards. I led the design effort for content cards (mostly shown in search products).

At the time, Yahoo was displaying content in a myriad of ways. Di!erent designers were designing the same pieces. It was necessary to bring consistency and communication across teams.

I had to bring together Yahoo’s VP of Design direction, Yahoo’s Design System team and the leads of several content verticals into the same page.

One of the big challenges of this project was in getting buy in from dozens of lead designers and PMs in Yahoo. I achieved that by bringing clarity to conversations, listening to designers and PMs needs and coming up with a proposal that was limited with space for "exibility.

To bring together multiple design teams I had to create a strict design system that was versatile enough for di!erent types of content. This lead to a design style focused on components that prioritized clarity, actions over information and a cohesive hierarchy of text styles, icons, buttons, and media.

Guidelines on card structuring, spacing rules, etc.
Atomic Card styles
Typographical styles
Some of the system components and its rules